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?CIM Marketing Qualifications
The Chartered Institute of Marketing (CIM), is the World’s largest and well established professional body for marketing courses with over 30,000 members. It’s dedicated to helping marketing professionals keep up with the latest trends and marketing best practice and build on their existing achievements to create a stronger, more proactive and cutting-edge profession ready to meet the challenges of the future. As the world’s largest organisation for professional marketers, CIM has a global reputation as a centre of excellence and its qualifications are recognised worldwide.
CIMOUR CIM MARKETING COURSES
The CIM Level 3 Foundation Certificate in Professional Marketing will equip those new to marketing with the knowledge, skills, and understanding to be able to perform in a support level role, and carry out an essential and successful professional marketing role within the workplace. It’s aimed at both those who are in a job that already involves marketing or those who wish to find out about marketing with the intention of starting a marketing career.
Typical job titles may include: Marketing Assistant, Promotional Assistant or Marketing Campaigns Assistant.
It is not necessary to have any previous experience or knowledge of marketing. If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
- Distance Learning
- Blended Learning (The perfect blend of 2 Day Face to Face Workshops and Supported Independent Learning)
Study Modules
Aims of the module
This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.
Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.
Assessment: Examination
Discovering Marketing
- Know the role and function of marketing within organisations
- Understand the factors that influence customer behaviour
The Marketing Environment
- Identify the key components of the marketing environment
- Identify how to collect relevant information about the marketing environment
The Marketing Mix
- Understand the concept and elements of the marketing mix
- Understand the application of the marketing mix in different contextual settings
Aims of the module
This module provides an understanding of how communications can be used in practice to engage with customers. On completion of the module, you will have an appreciation of the different customers that an organisation may have and how those customers make buying decisions. You will also have an understanding of the purpose of marketing communications and a knowledge of the range of communications tools available.
Finally, you will know how to prepare an outline customer communications plan and how to measure the plans effectiveness.
Assessment: Work-based assignment
Who are our Customers?
- Identify different types of customer
- Understand how customers make buying decisions
Communicating with our Customers
- Outline the purpose of customer communications
- Understand the range of communications tools available to engage with customers
Creating a Customer Communications Plan
- Outline the structure and content of a customer communications plan
- Know how the effectiveness of the communications plan can be measured and evaluated
The CIM Level 3 Foundation Certificate in Professional Digital Marketing will equip those new to marketing with the knowledge, skills, and understanding to be able to perform in a support level role, in a digital context and carry out an essential and successful professional marketing role within the workplace. It’s aimed at both those who are in a job that already involves digital marketing or those who wish to find out about digital marketing with the intention of starting a digital marketing career. Typical job titles may include: Digital Marketing Assistant, Social Media Assistant or Content Marketing Assistant.
It is not necessary to have any previous experience or knowledge of marketing. If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
- Distance Learning
- Blended Learning (The perfect blend of 2 Day Face to Face Workshops and Supported Independent Learning)
Study Modules
Aims of the module
This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.
Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.
Assessment: Examination
Discovering Marketing
- Know the role and function of marketing within organisations
- Understand the factors that influence customer behaviour
The Marketing Environment
- Identify the key components of the marketing environment
- Identify how to collect relevant information about the marketing environment
The Marketing Mix
- Understand the concept and elements of the marketing mix
- Understand the application of the marketing mix in different contextual settings
Aims of the module
This module provides an introduction to the main aspects of digital marketing. On completion of the module, you will have an appreciation of the impact that digital technology has had on marketing activities and its effect on customers. You will have an understanding of the digital marketing tools available, how those tools can be used and how to develop digital marketing content.
Finally, you will know how to develop digital communications campaigns and how the effectiveness of those campaigns can be measured.
Assessment: Work-based assignment
Module learning outcomes
By the end of this module students should be able to:
Fundamentals of Digital Marketing
- Understand the impact of digital technology on marketing activities
- Understand the effect of digital technology on customers
Digital Marketing Tools
- Understand the use of digital marketing tools
- Outline the development of digital marketing content
Developing Digital Communications Campaigns
- Know how to develop digital marketing communications campaigns
- Understand how to measure digital marketing communications campaigns
The CIM Level 4 Certificate in Professional Marketing will equip the student with the knowledge, skills and understanding to be able to perform at an operational level and carry out an essential and successful professional marketing role within the workplace. It’s aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing.
Typical job titles may include the following: Marketing Executive, Marketing Officer, Marketing Communications Executive and Communications Specialist.
One or more of the following is required to gain entry onto this qualification:
- Any CIM Level 3 Foundation or Introductory Certificate
- Any relevant Level 3 qualification
- Any UK Degree
- International equivalent International Baccalaureate (equivalent to NQF Level 3 and above)
- Professional practice (suggested one year in a marketing role) and diagnostic assessment onto Level 4
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
- Distance Learning
- Blended Learning (The perfect blend of 2 Day Face to Face Workshops and Supported Independent Learning)
Study Modules
Aims of the module
In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.
Assessment: Examination
The Marketing Concept
- Understand the contribution of marketing to the organisation
- Know what influences customer behaviour across a range of contexts
Analysis and Insight
- Understand the factors and trends in the marketing environment and how they affect marketing
- Know a range of options for gathering relevant marketing information
Marketing Mix
- Understand the application of the marketing mix within different marketing contexts
- Know how to apply and adapt the marketing mix to satisfy customer needs and business goals
Aims of the module
This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.
Assessment: Work-based assignment
Campaign Process
- Understand the process of planning a campaign
- Know how to undertake an internal and external situational analysis
Planning Campaigns in Action
- Know how to develop a successful campaign plan
- Understand how to implement a plan in practice
Campaign Success
- Understand the principles of monitoring a marketing campaign
- Know how to undertake a post campaign evaluation
Aims of the module
Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.
Assessment: Work-based assignment
Fundamentals of Customer Behaviour
- Understand the range of customer contexts in which the marketer operates
- Understand the key factors that influence customer behaviour
Customer Experience
- Understand the customer experience
- Know how to enhance the customer experience
Measuring and Monitoring
- Understand the range of research methods and metrics available to monitor customer experiences
- Know how to use and apply research approaches to gain insight and inform decision making
The CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.It is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.
Typical job titles may include the following: Marketing Manager, Marketing and Communications Manager, Corporate Communications Manager and Brand Manager.
One or more of the following is required to gain entry onto this qualification:
- Any CIM Level 4 Certificate qualification.
- Any relevant Level 4 qualification
- Bachelor’s or Master’s degree from a recognised university, with at least one third of credits coming from marketing content (ie 120 credits in Bachelor’s degrees or 60 credits with Master’s degrees)
- Professional practice (suggested two years marketing in an operational role) and diagnostic assessment onto Level 6
If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above. CIM will consider other equivalent alternatives.
- Distance Learning
- Blended Learning (The perfect blend of 2 Day Face to Face Workshops and Supported Independent Learning)
Study Modules
Aims of the module
This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels. Finally, you will learn how to manage resources and employ monitoring and measurement techniques that enable the achievement of strategic marketing objectives.
Assessment: Work-based assignment
Situation Analysis
- Understand how to analyse an organisation’s current and future internal and external environments
- Interpret relevant information and insights to recommend and inform strategic decision making
Planning
- Develop marketing objectives and strategy to deliver organisational objectives
- Develop a strategic marketing plan and a supporting marketing mix to deliver marketing objectives
Implementation and Control
- Define the resources required to deliver the strategic marketing plan
- Apply the results of monitoring and measurements, and adapt the marketing plan for continuous improvement
Aims of the module
This module enables you to take a visionary approach and embed innovation to help your organisation deal with the challenges of a fast-moving marketplace. You will be able to understand the relationship between marketing and innovation and recognise the key factors in building and nurturing innovation within the marketing function. You will also be able to use internal and external marketing in supporting a specific innovation.
Assessment: Work-based assignment
Innovation
- Understand how innovation and disruption are influencing organisational growth
- Assess the key factors that facilitate innovation in organisations
Innovative Marketing
- Apply principles of innovation throughout the marketing function
- Develop a business case for a marketing related innovation
Innovation in Action
- Understand the activities required for the implementation of innovative marketing
- Develop a plan for the communication of innovation
Aims of the module
Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing marketing, allowing you to fulfil customers’ strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customers’ journey while complying with relevant legislation and regulation.
Assessment: Work-based assignment
Channel Selection and Customer Insights
- Assess the strategic options for channel selection
- Understand relevant insights into digital customers
Managing Channels
- Understand how digital channels are managed effectively in practice
- Define requirements for legal compliance in digital campaigns
Digital Customer Experience
- Understand the customer journey
- Develop plans to improve the user experience
Aims of the module
This module enables you to adopt a strategic approach to the implementation of marketing plans to meet marketing and business objectives. You will be able to deploy a full range of resources to optimise marketing results in an efficient and effective manner. Finally, you will gain the knowledge and skills to manage finances, which are essential in ensuring a return on the marketing investment, made within your organisation.
Assessment: Work-based assignment
Managing People
- Develop and manage the marketing team>
- Know how to improve marketing performance through people
Marketing Resources
- Assess the effectiveness of the current resource mix
- Develop plans to improve marketing performance through an optimised resource mix
Marketing Financials
- Apply appropriate techniques to manage the marketing budget
- Define ways of monitoring, evaluating and reporting the financial performance of marketing
Aims of the module
This module enables you to take a strategic approach to branding at a product/service level so that it is consistent with the corporate brand and impacts reputation positively. You will gain the skills to establish and position brand strategy, and also manage the brand so it continues to deliver the brand promise. You will also be able to ensure the success of the brand through adequate resourcing and monitor and maintain the brand in the long term.
Assessment: Work-based assignment
Brand Strategy
- Understand how brands are defined and positioned to add value to organisations
- Assess the elements of brand strategy
Brand Management
- Understand the factors that drive brand identity and success
- Develop a brand plan to deliver the brand strategy
Brand Metrics
- Apply a range of techniques to manage the resources to deliver the brand plan
- Interpret brand metrics and adapt the brand plan for continuous improvement
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